H&M takes on internet rivals with external fashion brands

STOCKHOLM, March 17 (Reuters) – H&M (HMb.ST) is marketing exterior trend brand names on its main brand’s hm.com internet site for the first time in Sweden and Germany, with the intention of adding far more models and marketplaces.

Using on style on the net marketplaces such as Zalando (ZALG.DE), Asos (ASOS.L) and Amazon , H&M started out in February by increasing its giving on hm.com in residence sector Sweden, as to start with claimed by Manner Community.

“Consumers are now able to shop from additional models in the H&M Group family, as properly as from a curated variety of other vogue models such as Lee, Wrangler and Kangol, among the other people,” a spokesperson informed Reuters by e-mail.

“We launched the concept in Germany in March. We will continue to include manufacturers going ahead and extend the strategy to other marketplaces.”

Some of H&M’s lesser and more recent impartial chains, these kinds of as & Other Tales and Arket, offer exterior models, predominantly add-ons and footwear.

The H&M chain, which accounts for the bulk of the group’s business, has beforehand only made available magnificence goods of external models.

Even ahead of the COVID-19 pandemic H&M was having difficulties to contend with declining footfall at the core H&M brand’s physical stores in the experience of tougher level of competition, not the very least from on the web platforms.

The H&M spokesperson mentioned it experienced also introduced a 2nd-hand present at hm.com in Sweden.

Reporting by Anna Ringstrom
Enhancing by David Goodman

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