Ok. What’s SEO? It stands for Search Engine Optimization. While it’s easier to just say SEO houston seo firm, it’s a bit harder to implement correctly.
Why should we care? Well, if you have a website and rely on its ability to generate income, then SEO is a key ingredient for sustained profitability; especially since the online market is getting more competitive every day.
Consider the following. In the USA alone, monthly online searches exceed 7 billion, and are increasing at a monthly rate of around 12%. For the top three search engines, Google registers 52%; Yahoo 33%; and MSN 15%. As you can see, Google searches are more than Yahoo and MSN combined. This means we need to understand what Google wants when implementing SEO.
With this little primer, we hope to provide you the basics that will start you on your way to proper SEO habits.
Keywords are King
Search engines focus on keywords to locate relevant websites. If you go to Google’s AdWords keyword tool (search on ‘Google keyword’ to locate the URL), and select ‘Website Content’ (located on the left side of the page), plugging in your domain url, you can determine all the keywords for your website that Google sees. You may be surprised with the results.
Select several keywords that are specific to your product or niche that have decent average monthly search volume (at least 1,000 monthly searches and preferably 5,000) and low to moderate competition. These would be the keywords you want to rank for. Trying to rank for high volume, high competition keywords will take a very long time, so let’s focus on these keywords first. By accumulating a number of these keywords, their combined search volume will bring the traffic you require. Within the group of keywords, select the highest volume keyword as your main keyword.
When we say on-site SEO, we mean any technique applied to your website directly. This includes content, meta tags, descriptions, internal and outbound links, etc.. Let’s touch on a few items that should help increase your ranking.
1. For each keyword, there should be a landing page specifically designed for it. On this page, do the following:
a. The content should be around 500 words with quality information that is highly relevant to the keyword. For example, if the keyword is Jogging Strollers, then the content should discuss Jogging Strollers.
b. The Title of the page should include the keyword using the ‘H1’ tag.
c. Have the keyword in the content no more than 3x. If you overload the content with your keyword, Google will penalize you. Forget about the general recommendation of 3-4%; keep it simple and safe (kiss).
2. Complete the meta information…
a. Title: this displays on the browser, and should include your main keyword (as mentioned above)
b. Keywords: just enter the group of keywords you selected above. Do not put dozens of keywords in here; it will not help.
c. Description: this is important. Simply write … Read More →