The Beauty of Blackness, a documentary that tells the tale of Fashion Truthful Cosmetics, the to start with cosmetics line established mostly for Black girls, is out there to stream on HBO Max.
Eunice Johnson – the co-founder of JET and EBONY Journals – created the enterprise in 1973 after she could not locate merchandise that complemented the skin coloration of the versions who were being a part of the Ebony Fashion Honest. The upstart cosmetics organization supplied darker tones of lipstick and eyeshadow as opposed to the far more popular, neutral hues.
“She started off this enterprise to seriously present a answer for a trouble,” stated Cheryl Mayberry McKissack, President of Trend Fair. “The standard marketplace firms who ended up providing cosmetics were being not earning shades for gals of coloration.”
According to the Hollywood Reporter, the documentary capabilities interviews with versions, entertainers, and vogue authorities this sort of as movie star MUA Sam High-quality, designer Sergio Hudson, and the Grammy Award-profitable singer, songwriter and actress Kelly Rowland.
“Fashion Reasonable Cosmetics furnished some of the most crucial cultural times for persons of shade,” claimed Great. “With little to no illustration in cosmetics, Eunice Johnson single-handedly made historical past and created a risk-free haven for girls of shade in cosmetics — for equally shoppers and staff alike. I was thrilled to take part in the documentary and communicate on the historic increase, drop and relaunch of this legendary brand. Having develop into the initially Creative Makeup Director and launching the 1st co-branded selection for the brand name has been a highpoint in my profession a homecoming of kinds.”
Right after paying for the company in 2019, McKissack and existing CEO Desiree Rogers introduced Vogue Reasonable to the up coming level, entirely understanding the wants of today’s consumer. It now features vegan products and includes a assortment of make-up options for all pores and skin types.
“It seriously is the first cosmetics company that was produced in honor of Black women’s glamour, splendor and trend. Black women sit at the cornerstone of this awesome brand, and we never have a lot of of those that have been all around 50 plus many years,” stated Rogers.
Directed by Tiffany Johnson, The Natural beauty of Blackness was filmed in 2020, and produced by Sephora in collaboration with Epic Digital and Vox Creative.
“One of the matters you see in it is that it tells the historical past and results in that bridge to be equipped to convey to the tale of what has been, but is also equally crucial to inform the story of what is and what can be,” claimed Mayberry McKissack. “And so, you’ve obtained like 3 various divisions: what transpired, what is going on, and then you have people projecting what this indicates for the foreseeable future.”
“Fashion Good has always been influenced by the beauty, fashion and glamour of Black gals,” additional Rogers. “It gave Black girls the prospect to experience beauty in the identical way other girls experienced been undertaking for decades, so we recognized the worth of documenting the relaunch. This documentary is a nod to the brand, which was 1 of the to start with, and carries on to, figure out and celebrate Black attractiveness.”