Personalised perfume manufacturer The Atlchemist Atelier eyes collaborative retail expansion

Opened in 2018, The Alchemist Atelier is the brainchild and customer-struggling with model of Noustique – a Spanish perfumery joint venture produced by German property appliance company BSH Hausgerate and vogue and fragrance big Puig.

Headed up by two ex-engineers from BSH’s innovation section, Noustique and its model The Alchemist Atelier available a €350 at-household personalised fragrance device that enabled individuals to style and design and mix formulation from a assortment of pre-built accords and add-ins. The exact device was employed in its Paris shop where by individuals could come in and design their personal perfumes.

The Alchemist Atelier in France, Spain, Germany, Italy and Uk

Alvaro Suarez, CEO of Noustique, stated the model had not long ago expanded into 4 added marketplaces over and above France – Spain, Germany, Italy and the United kingdom – and was now functioning on a prepare to get The Alchemist Atelier on the ground in these nations.

“We are concentrating suitable now on how to open up some bodily touchpoints for new nations around the world via a lot more collaborative techniques,”​ Suarez instructed CosmeticsDesign-Europe. “We’re not going to open new flagships simply because, from a assets place of look at, we want to be far more flexible.”

Questioned if pop-up retailers may be an choice – touted by retail specialists as a strong option in a write-up-COVID world​ – he reported: “Actually, we’re evaluating distinct options and ways, but indeed this sort of in-store model or any collaboration with physical contact details and verticals is on the cards. We’re hunting to see wherever our thought will match greater for consumers, from an expertise viewpoint.”