She succeeds Andrea O’Donnell, who left previous September.
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Spangenberg beforehand was the world-wide vice president of merchandising at Nike Inc. She will be concentrating on product diversification, consumer adoption and franchise evolution. She will also serve on the executive management team, reporting to Dave Powers, the main executive officer and president of Deckers Brand names, dependent exterior of Santa Barbara, California.
“Anne is a tested sector leader who has played a significant purpose in making and transforming merchandising functions across categories, channels and markets,” Powers claimed. “Importantly, she delivers to Deckers an innate understanding of the client and the potential to proficiently apply tactic in alignment with the most current fashion and life-style traits.”
Spangenberg reported she was energized to sign up for the crew, “With sizeable option ahead for Ugg, I look forward to driving this currently immensely prosperous business towards its up coming stage of expansion,” she stated in a assertion. “The brand’s distinctive mix of solid purchaser need, a loyal and expanding client base, and the ability to innovate each new and present franchises offers me self-confidence in our capacity to further elevate Ugg by means of disciplined and strategic worldwide marketplace management while making on thrilling degrees of international brand warmth.”
Deckers Manufacturers has various labels in its portfolio. It is regarded for its Hoka functioning shoes, Sanuk casual shoes and its Teva sandals. But Ugg is the model that generates the major percentage of the company’s annual $3.15 billion in sales.
Final yr, Deckers was strike with large delivery fees that were $100 million more than ordinary, in accordance to earnings results shared with analysts.
Cost hikes at Hoka and Ugg are prepared this yr to mitigate the effect of bigger shipping prices. Deckers mentioned it planned to use air freight this calendar year for most of the Hoka manufacturer to fill in manufacturing gaps owing to factory disruptions.
By brand, Ugg net revenue past year rose 24.7 percent to $374.6 million, even though Hoka elevated 59.7 p.c to $283.5 million. Deckers’ Teva brand name observed net revenue drop 8.8 % to $54.8 million, when Sanuk gross sales dipped 1.7 percent to $11.9 million. Other makes, primarily Koolaburra by Ugg, noticed web sales improve 2.4 % to $11.2 million.