Forever 21, Barbie Collaborate on Summer Collection in the Metaverse

Readers to the metaverse can now shop for Barbie clothing, sleepwear, swimwear, accessories and house décor impressed by the Barbie DreamHouse in Without end 21’s virtual store, the providers declared Tuesday.

The 2022 constrained-version collection will be out there in Permanently 21 Shop Metropolis on Roblox, as well as on-line and in-retailer. The metaverse retailer was created in partnership with the Digital Brand Group, a world wide web3 manner designer, recreation developer and retailer that generates immersive metaverse experiences by building and operating for world wide brands’ net3 companies.

Overall Retail’s Consider: Without end 21 and Mattel, two California-centered providers, are leaning into their indigenous roots with the vogue, home decor and equipment line. The start of the minimal-edition assortment comes on the heels of Permanently 21’s “Endlessly LA” marketing campaign, which highlights its ties to Los Angeles and makes a nod to Angel City’s fashion fashion.

Forever 21 entered the metaverse previous calendar year with the opening of its Roblox store, supplying end users a chance to individual and function their very own digital storefronts, as effectively as get and market items. Models this kind of as Mattel and Eternally 21 are figuring out that the major metaverse successes arrive with both equally a digital and in-person working experience, as other suppliers like Rebecca Minkoff and Nike have proven.