Easy ‘How To’ Primer on SEO

Ok. What’s SEO? It stands for Search Engine Optimization. While it’s easier to just say SEO houston seo firm, it’s a bit harder to implement correctly.

Why should we care? Well, if you have a website and rely on its ability to generate income, then SEO is a key ingredient for sustained profitability; especially since the online market is getting more competitive every day.

Consider the following. In the USA alone, monthly online searches exceed 7 billion, and are increasing at a monthly rate of around 12%. For the top three search engines, Google registers 52%; Yahoo 33%; and MSN 15%. As you can see, Google searches are more than Yahoo and MSN combined. This means we need to understand what Google wants when implementing SEO.

With this little primer, we hope to provide you the basics that will start you on your way to proper SEO habits.

Keywords are King

Search engines focus on keywords to locate relevant websites. If you go to Google’s AdWords keyword tool (search on ‘Google keyword’ to locate the URL), and select ‘Website Content’ (located on the left side of the page), plugging in your domain url, you can determine all the keywords for your website that Google sees. You may be surprised with the results.

Select several keywords that are specific to your product or niche that have decent average monthly search volume (at least 1,000 monthly searches and preferably 5,000) and low to moderate competition. These would be the keywords you want to rank for. Trying to rank for high volume, high competition keywords will take a very long time, so let’s focus on these keywords first. By accumulating a number of these keywords, their combined search volume will bring the traffic you require. Within the group of keywords, select the highest volume keyword as your main keyword.

On-Site SEO

When we say on-site SEO, we mean any technique applied to your website directly. This includes content, meta tags, descriptions, internal and outbound links, etc.. Let’s touch on a few items that should help increase your ranking.

1. For each keyword, there should be a landing page specifically designed for it. On this page, do the following:

a. The content should be around 500 words with quality information that is highly relevant to the keyword. For example, if the keyword is Jogging Strollers, then the content should discuss Jogging Strollers.

b. The Title of the page should include the keyword using the ‘H1’ tag.

c. Have the keyword in the content no more than 3x. If you overload the content with your keyword, Google will penalize you. Forget about the general recommendation of 3-4%; keep it simple and safe (kiss).

2. Complete the meta information…

a. Title: this displays on the browser, and should include your main keyword (as mentioned above)

b. Keywords: just enter the group of keywords you selected above. Do not put dozens of keywords in here; it will not help.

c. Description: this is important. Simply write a short description regarding the content, which will include your main keyword. This description is what is displayed on the search engine results page (SERP) when someone searches using your keyword.

3. Include links

a. Internal links: these connect to other pages in your website and generally appear as blue underlined words (often referred to as anchor text). This is where you can put the other keywords in your group that will link to their respective pages.

b. Outbound links: Google loves to see you linking to other websites that have relevant content. Just a few will be fine, again using your keywords in the anchor text.

Off-Site SEO

This is an important area, dealing with creating links to your website from other websites. If done properly, it can literally get you on the first page of the SERP within a few weeks; really! The value of links is that the search engines use them to determine popularity of your site. The more links, the higher your ranking.

Let’s discuss just two approaches…

1. Article Submission: for each keyword page above, do the following…

a. Write at least 6 articles on a popular topic of around 700 pages. Make sure it’s quality content

b. Submit these articles to the top two article directories:  and  over a week or longer; not all on the same day.

c. Include only two links from the article back to your website; they will be located in the Resource Box at the bottom of the article. The anchor text of each link should be a keyword from your group, and should link back to its respective page on your website.

2. Online Press Release: whenever something occurs with your company, like adding additional content, submit a press release.

a. Try to schedule a PR about once a month

b. Submit the release to the two top free PR sites:  and

c. Include within the body of the press release links to your website (as with the articles) in which the keyword is the anchor text. Again, select a keyword from the group, and link to the respective page.


Improving the profitability of your online business will require developing ways to reduce costs associated with driving traffic to your website. SEO represents an ideal way to accomplish this.