China’s Prestige Beauty E-commerce Sales Surge 11 Percent in Q1 2022

Status magnificence profits soared in China in the 1st quarter of 2022. 

In accordance to details from The NPD Group, prestige magnificence e-commerce revenue in China reached $2.7 billion, up 11 % from the exact same period past 12 months.  

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Pushed by robust Chinese New Year Sales, the hair, fragrance, makeup and pores and skin care groups greater by 43 p.c, 18 per cent, 11 percent and 9 p.c, respectively, though in March by itself, hair classification revenue jumped by 33 percent

March also saw advancement inside solar treatment in particular, but with constraints heightening in China, declines are already underway. 

Whilst the make-up and fragrance types did see overall raises through the initial quarter, they nevertheless skilled respective declines of 6 and 4 percent in March, versus March 2021. Prestige beauty profits at significant lessened by 1 p.c for the thirty day period. 

“China could continue on to see prestige makeup revenue decline in April and Could because of to the latest lockdowns in some major cities, which include Shanghai, the country’s top manufacturing heart,” mentioned Stanley Kee, senior vice president and managing director of APAC and The NPD Team.

With COVID-19 instances jogging rampant in China and a lot of the country’s inhabitants underneath lockdown, a lot of stakeholders are worried about the situation’s prospective effects on the world overall economy. 

Previously in May possibly, The Estée Lauder Cos. noticed its stock drop by as much as 12.3 p.c on Could 3 adhering to a quarter of robust progress, prompting the corporation to lower income projections over concerns about China. 

Nonetheless, Lauder president and chief government officer Fabrizio Freda expressed self-confidence that the manufacturer’s profits in China will get well at the time COVID-19 cases in the region commence to subside. 

Equally, Kee predicts beauty revenue will abound occur June, when China’s 618 Buying Pageant will take position, anticipating the federal government will launch “new, favorable insurance policies to increase usage.”


Status Magnificence Swelled 19 P.c in Q1 2022, for every NPD Team

A Closer Glance at China’s Hair Care Market Growth

How A lot Need to Splendor Organizations Depend on China to Deliver Advancement

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