Maximalist style influencers are a developing market of content material creators on TikTok, and 31-year-old Anna Golka-Yepez is a single of the numerous influencers spearheading the motion to embrace eclectic dressing.
The Washington-dependent influencer joined TikTok last spring to share her maximalist fashion, but has been documenting her vogue journey because 2014 on her web site, referred to as Here for the Trend, when she was studying abroad in London and using a manner design and style program.
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Golka-Yepez saw TikTok as a way to extend her footprint as lots of other influencers began turning to the social media platform to share their everyday content. She’s continuously created day by day “getting ready” videos exactly where she mixes different patterns, materials and kinds and has developed her next to far more than 85,200 followers and with extra than 4.1 million likes.
“I just say it’s maximalist,” she said about her design and style. “It’s very eclectic and I just dress in what I experience very best in. I used to try to suit into a mold of how I needed to be perceived and then I understood that I’m going to have on what will make me truly feel satisfied. If 1 working day it’s a little little bit far more grungy and the subsequent working day it is a minor little bit additional vibrant, then that’s what it is and I just go with what I sense.”
Some of Golka-Yepez’s most viewed TikToks are for her extra unconventional appears, like a getting prepared movie dress in she pairs PVC pink shorts with a graphic Minnie Mouse T-shirt, a classic household coat, lace collar and cowboy boots.
She explained considerably of her wardrobe arrives from classic retailers, eBay or Etsy and she’s not too long ago started off acquiring items from The RealReal. She requires type inspiration from new runway collections and from vintage stitching designs.
Supplied her maximalist type, Golka-Yepez said she receives blended reactions to her video clips and detrimental responses normally. Having said that, she attempts to not enable the negativity affect her and in many cases engages with all those commenters to comprehend their responses.
“It’s funny due to the fact I really feel like a lot of traction arrives simply because men and women don’t like it, which is fine,” she stated. “When that takes place, I try out to check with issues and I’m not rude again, but I want to get their opinions. Like why do you imagine this doesn’t function? I just attempt to flip peoples’ brain-sets mainly because if 1 thing does not function for you, it doesn’t mean that it doesn’t work for me or for anyone else. Manner is very individualistic and which is what I’m hoping to get throughout to individuals.”
On the flip aspect, Golka-Yepez mentioned she has followers who say she’s motivated them and served them come to be extra comfortable with experimenting with their personal design and style.
“People say, ‘you’ve provided me so numerous tips of new methods to use objects in my closet,’” she claimed. “Even if they are not likely to don them in the way that I would, it’s even now offering them a distinct way to spin their dresses and get far more use out of more parts in their closet. And a great deal of men and women say that I’ve presented them the self confidence to wear what they want and use garments that make them come to feel joyful instead than stressing about what we’re meant to be wearing or what culture thinks we should really use.”
Golka-Yepez’s maximalist style has gotten the notice of many brand names, this kind of as Poshmark and rental services Nuuly, which have partnered with the influencer.
As far more maximalist style influencers pop up on TikTok, Golka-Yepez thinks the development has been partly spurred by the pandemic, which is even now inspiring lots of to go bolder with their model.
“When we were being in quarantine, I just acquired to start off experimenting much more and I sense like as you are not going out, you are realizing like I felt definitely comfortable in this outfit, so you start wearing and seeking out new items,” she stated. “After a time when you were so stuck undertaking practically nothing and not obtaining to do what you wished to do, folks are starting up to definitely do what they want to do and what makes them delighted. I sense like that’s a excellent point.”
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