Why Missguided Beauty should be seen as a separate entity to the fashion brand

Why Missguided Beauty should be seen as a separate entity to the fashion brand

By Becky Bargh

Although the Missguided attractiveness and fashion makes share the identical identify, the firms are various entities. Below, the MD of Per-Scent – Missguided Beauty’s licensor – talks his ten 12 months system and how it is starting to be one particular of beauty’s largest gamers

Missguided Natural beauty launches its colour line with 148 skus

A huge excitement was created about Missguided Beauty’s color vary when it strike the sector in January 2021.

Complete with 148 merchandise throughout 25 products varieties, the brand’s selection was vast and competitively priced among £6-£12, mirroring its attraction in the manner sphere. &#13

Taking a leaf out of Fenty Beauty’s variety manual, the brand’s hero Satisfy Your Match Demi-Matte Basis introduced in 25 shades, alongside with a wide variety of contour sticks and liquid concealers.

20 shades ended up designed for its Gimme Lip Lipstick in matte and gloss finishes, even though the trending attractiveness freckle second was tapped into with its Freckle Pen.

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But attractiveness is no new punt for this budding small business.

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