A style broadcast from the AW22 edition of Paris Fashion Week Womenswear

A style broadcast from the AW22 edition of Paris Fashion Week Womenswear

“Everyone was chatting about Ukraine,” Dazed’s roving manner month photographer, Yu Fujiwara, reported of his time documenting the AW22 season in Paris. “Two years back, fashion was asked how it ought to respond to COVID and it was requested the same issue all over again with the war in Ukraine.” As protests started to swell exterior exhibit venues, clothes grew to become a web page to telegraph solidarity with the Ukrainian men and women, with attendees ribboning blue and yellow flags into their ponytails, though some others dressed in the closest equal shades, hashtagging #ukraine to their Instagram posts. 

Some of this felt performative – obviously – but is that not endemic to street style? People today costume and behave otherwise when they know they’re becoming noticed and that receives turbocharged with the prospect of one’s impression remaining blasted across shiny social media accounts. Sometimes, finding dressed to go to a fashion clearly show is as a lot a creation as the runway by itself and so road design images performs a central purpose in the mythologising fashion 7 days – and the industry as a total. 

According to Fujiwara, there was a temper shift this year, run by dense crowds of young individuals who had DIY’d their appears. “It reminded me of Japanese FRUiTS,” he stated. “I did not see this going on substantially before COVID, when folks seemed to be much more into materialistic brand pieces. So lots of fashion-loving youngsters were outdoors each venue and every single working day was various. You truly begin to see the distinction involving influencers in borrowed dresses and these youngsters customising regardless of what they could locate.”

Click by the gallery earlier mentioned to see the rest of Fujiawara’s snaps from the AW22 version of Paris Fashion Week.